REI Family Adventure Club
Creative Design for REI Family Adventure Club (Outdoor Retailer) Role: Lead Designer | Agency Team Collaboration Led the design and branding for REI’s Family Adventure Club, a new program aimed at getting families outdoors together for activities like hiking, biking, climbing, and more. Created a fun, playful, and boisterous brand identity that reflected the adventurous and energetic spirit of the program. Designed the illustrated logo, collateral, and merchandise to resonate with both parents and kids, making outdoor activities feel exciting and accessible. Worked closely with the agency team to ensure the branding captured the program’s core values of connection, learning, and fun for the whole family. Unfortunately, the program was put on hold and, as a result, did not proceed to launch.
